LET'S BUILD A BRAND PEOPLE CARE ABOUT
I provide fractional Marketing Leadership, Brand Strategy, Creative Direction, and sustainable growth for highly convicted, ambitious companies.
MARKETING LEADERSHIP
Turning business objectives into focused marketing strategy, aligned teams, and measurable growth.
BRAND STRATEGY
Finding the story that makes a brand matter—and building the positioning, voice, and strategy to own it.
CREATIVE DIRECTION
Turning strategy into ideas people notice, connect with, and actually remember.
CAREER SUMMARY
I’ve spent my career building brands and the marketing organizations behind them—co-founding and scaling RPM Training Co. and the Atom digital platform, leading marketing across RPM, Atom, Assault Fitness, and Electric Eyewear, and advising on many others.
My work has spanned brand strategy, creative direction, growth marketing, e-commerce, product development, GTM, and team leadership, with a consistent throughline of connecting strong ideas to successful execution.
THE PATH LESS TRAVELED
I’m not your typical career marketer. I’m a founder and operator who learned marketing because I needed people to care about the things I was building.
I started with a gym, then co-founded and scaled product and technology businesses, and eventually led marketing across a portfolio of established consumer brands.
That path shaped how I work today: I care about the brand, but I also care about the business underneath it. Revenue matters. Margins matter. Customers matter. Execution matters. I’ve spent most of my career sitting at the intersection of all of them.